Responsible wild caught seafood
Global urgency
Our oceans, the planet’s largest ecosystem, are under threat.
Wildlife populations are declining at alarming rates. More than 37% of global fish stocks are currently overfished (source SOFIA 2024), and more than 30% of coral reefs and marine mammals under threat – many of them considered endangered, threatened or protected.
Fishing industry conditions can be hazardous and being at sea creates a barrier to enforcement and oversight. The UN estimates that around 600 million people are dependent on fisheries and aquaculture for their livelihoods.
Transforming the sector towards a sustainable blue economy is essential. Aquatic systems have the potential to support many people, provide a low carbon protein and contribute to our future food security. This must be achieved while preserving natural resources and the ecosystems that sustain them.
Integrated approach
We ensure responsible sourcing across all wild caught seafood – including full traceability, protecting endangered and threatened species, increasing transparency at sea and aiming to only source from fisheries that are sustainable or verifiably improving.
We align our objectives with best practice and work with our suppliers and partners to evaluate and implement improvements throughout our supply chain.
Our goals
To guarantee responsible sourcing, in particularly through unfailing traceability and the choice of suppliers who comply with our specifications on fishing methods.