Our expertise at the service of private labels
For over 30 years, MerAlliance has been dedicated to developing and supporting private labels in the smoked fish market. As the originator of the ‘fixed slice, fixed weight’ and the creator of sliced fish, MerAlliance has positioned itself as a true trailblazer for its customers in the smoked fish market.
A structure dedicated to private labels
Focused on the performance of its customers, MerAlliance has become a key player in the Seafood Products market, recognised by supermarkets and retailers. In 2024, for the second year in a row, it received the highest score in the Smoked Salmon category in the Bossman survey.
8 core businesses are dedicated to private label:
- R&D / CSR
- Sales
- Marketing
- Sales and Operations Planning
- Sales Administration
- Quality
- Purchasing
- Logistics
Fish purchasing team : expertise and anticipation
Its mission: to ensure the best possible supplies throughout the year
- independent choice of farming and fishing methods
- assessment of suppliers every year
- regular on-site audits (to check good farming and fishing practices, feed, care, working conditions, etc.)
MerAlliance keeps an eye on and is involved in the future of the sector:
- presidency of the Label Rouge seafood sector
- member of Earthworm’s Aquafeed group for the sustainability of aquaculture feed
- support for the AIPCE initiative for sustainable fishing and aquaculture
Sales and Marketing Division: a trailblazer and a source of ideas
Its mission: to support customers on a day-to-day basis in the development of their ranges
Six experts exclusively dedicated to private labels, in retail, foodservice or BtoB:
- market intelligence
- category management
- providing tailor-made, innovative and sustainable solutions
Our factory and logistics platform are designed to provide products and services to meet every specification, from retail to BtoB or foodservice.
To our product range
Notre usine et notre plateforme logistique sont conçues pour fournir des produits et services en réponse à chaque cahier des charges, en GMS comme en BtoB ou RHD.